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Tef
Username: Tef

Registered: 7-2007
Posted on Sunday, September 30, 2007 - 8:03 pm:   

Ebay Item #280157122251

Anyone know anything about Antoria? This looks like a screamer...
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Chucke99
Username: Chucke99

Registered: 2-2007
Posted on Sunday, September 30, 2007 - 8:07 pm:   

Antoria is a brand used in the UK for Hoshino guitars. If it's a 1970's model, it may be identical to the Ibanez models. We've seen Antoria Custom Agents and even an Ibanez/Antoria hybrid jazz guitar.

-Chuck
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Chucke99
Username: Chucke99

Registered: 2-2007
Posted on Sunday, September 30, 2007 - 8:07 pm:   

I should say, "was used". I can't vouch for the recent Antoria guitars that are now sold in the UK.
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Sixvsix
Username: Sixvsix

Registered: 3-2002
Posted on Monday, October 01, 2007 - 2:22 am:   

Oh dear what a mess. Went to look at one of these Antoria SG Jnr's back in the late 1980s. It wasn't that great so I passed.

six
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Bassassin
Username: Bassassin

Registered: 1-2006
Posted on Tuesday, October 02, 2007 - 5:51 pm:   

Chucke99 - what's the connection between Hoshino & Antoria? It seems the Antoria brand was owned by JT Coppock in the 70s, and later by JL Music Ltd, who used the name on Korean-made guitars in the 80s.

As far as I know, the importer for Ibanez was Charles Summerfield Ltd during the copy era - who also had their own CSL range of lower spec Fujigen-built guitars.

If Hoshino was involved with Antoria it would be a strange commercial decision - to market two near-identical ranges, one considerably less expensive than the other!

Jon.
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Chucke99
Username: Chucke99

Registered: 2-2007
Posted on Tuesday, October 02, 2007 - 6:55 pm:   

See this thread, Bass:

http://www.ibanezcollectors.com/discus/messages/21 420/1001488.html

I think the evidence is clear: Antoria was a brand used by Hoshino in the UK. In the 1970's at least, the Antoria guitars I've seen (and I've held an Antoria Custom Agent in my hands) had identical quality to Ibanezes. I do not have an opinion or knowledge of the current (1990's to present) crop of Antorias.

-Chuck
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Sixvsix
Username: Sixvsix

Registered: 3-2002
Posted on Tuesday, October 02, 2007 - 8:49 pm:   

I'm English. I used to sell Antoria and Ibanez alongside eachother. The copies were the same guitars with different logo's. Antoria also had a range of original designs that you won't see with a Ibanez logo on the top.

six
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Bassassin
Username: Bassassin

Registered: 1-2006
Posted on Wednesday, October 03, 2007 - 7:05 am:   

Hi Chucke - yes, I read that thread with interest, but still don't think that it suggests anything other than Ibanez & Antoria came off the same production line. I would think that the Ibanez label in the body was an accident on this particular guitar.

Antoria Custom Agents (and Black Eagle basses) are much more common on this side of the ditch than their Ibanez counterparts - although I think they had different model names. I've also seen a Custom Agent with another different brand name (can't remember what, unfortunately) on Ebay a few months back.

I think Fujigen simply manufactured these designs & sold them to various importers & exporters, rather than them all being commissioned by Hoshino. What would be the business sense in Hoshino exporting two identical ranges to the UK, and ending up in competition with themselves!!

This dilemma reminds me of a thread I read on a bassists' forum a little while back - people were getting quite upset that an amp marketed by German company Behringer bore more than a little resemblance to one with the UK brand Ashdown - and was a fraction of the price. It turned out that both amps were built in China, in the same factory & from the same components, and sort of led to the conclusion that the factory was sneakily selling the design commissioned by Ashdown to a different brand owner! I wonder if Fujigen weren't doing something similar with Hoshino's designs. This might also account for why certain Greco designs are identical to Ibanez originals.

J.
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Talajuha
Username: Talajuha

Registered: 11-2006
Posted on Wednesday, October 03, 2007 - 7:18 am:   

Antorias may be common in UK but what about the rest of Europe?

Juha

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